Meet The New Meat
Why Insect-Based Cat Food?
The clue’s in the name: Lovebug™ really is made from bugs. These insects make it tasty and nutritious for your cat, while being better for the planet. This page gives you more information as to how…
Complete Nutrition
1. Insects Are The Meat Cats Need
1. Insects Are The Meat Cats Need
2. Insects Are Full Of Nutrients
2. Insects Are Full Of Nutrients
Hypoallergenic
1. Our Insects Are Hypoallergenic
1. Our Insects Are Hypoallergenic
Feline Fact
Cats may eat insects naturally in their diet. And the UN state that the nutritional value of insects does not differ from the nutritional value of other meat sources such as chicken, beef, pork and fish. Smart kitties are hunting insects for themselves already!
2. Insects Contain No Nasties
2. Insects Contain No Nasties
Tasty & Easy to Digest
There are no surprises when you open a bag of Lovebug™ cat food. It looks like kibble, tastes like kibble – it's regular, delicious kibble! In fact, cat customers so far haven’t been able to keep their paws off it. No wonder, really, seeing as cats gobble up insects as a natural part of their diet.
Sustainable Cat Food
1. Insects Reduce Your Cat’s Environmental Pawprint
1. Insects Reduce Your Cat’s Environmental Pawprint
2. Insects Help Fight Food Waste
2. Insects Help Fight Food Waste
3. Insects Live Comfy, Healthy Lives
3. Insects Live Comfy, Healthy Lives
Why Lovebug™
1. Nutritionally Complete & Balanced
1. Nutritionally Complete & Balanced
2. Plastic Free and 100% Recyclable Packaging
2. Plastic Free and 100% Recyclable Packaging
3. Puts Quality First
3. Puts Quality First
Keep The Planet Purring
With complete nutrition and recommended by vets, what is stopping you from making the switch to a sustainable insect-protein cat food? Read the stories below to learn how our pet parents have changed their cat’s diet for the better and helped keep the planet purring! From hypoallergenic cat food for those with sensitive stomachs and digestive issues, to those who simply want to shop plastic free pet food or are looking for a convenient subscription offering - read all about our switch stories below.
Your burning questions answered
How are the insects treated?
Lovebug™ cat food sources its insects from a European supplier, who take great care and responsibility when it comes to animal welfare. This starts from the breeding stage all the way through to the final stage of processing. They are committed to the following principles of animal welfare: freedom from hunger, thirst, discomfort, pain, injury or disease, express normal behaviour, fear and distress.
What type of insects is Lovebug™ cat food made from?
Lovebug™ cat food is made using black soldier fly larvae. These insects can be reared on a wide range of food industry by-products (that would otherwise go to waste), making them a circular and sustainable source of protein. Black soldier fly proteins have just the right proportion of amino acids, fatty acids and minerals, which are essential for pet nutrition.
What are the full ingredients and nutritional values for Lovebug™ cat food?
Ingredients: Dried insect meal (30%), maize, wheat, dried cereal protein, vegetable oil, minerals, soy protein, flavour from vegetable sources, cellulose, rice, dried beet pulp, yeast. Analytical Constituents: Protein: 28.9%, Fat content: 12.1%, Inorganic matter: 8.23%, Crude fibre: 5.6% Additives (per kg): Antioxidants / Nutritional additives: Vitamin A 11453 IU, Vitamin D3 1263.1 IU, Copper (Copper(II) Sulphate Pentahydrate) 4.3 mg, Iodine (Potassium Iodide) 1.1 mg, Iron (Iron(II) Sulphate, Monohydrate) 28.9 mg, Manganese (Manganous Sulphate, Monohydrate) 30.3 mg, Taurine 18.2 mg, Selenium (Sodium Selenite) 0.2 mg, Zinc (Zinc Sulphate, Monohydrate) 36.8 mg.
What is the difference between Lovebug™ cat food and traditional meat cat food?
Lovebug™ cat food contains all of the taste and nutritional goodness of a traditional meat-based cat food, without the traditional meat. Instead, it uses insect protein as its primary source of protein and amino acids.