No matter how much information is out there, some questions still need answering. Find answers to our frequently asked questions about Lovebug, cats and more.

You Have The Questions, We Have The Answers

Lovebug™ Product


How many servings should I get from a 1kg bag, assuming that my cat only eats Lovebug™ cat food?

There's about 14- to 20-days food in the 1kg pack, depending on the weight of your cat. For full info, check out the feeding guide on the pack or on the website.

How easy is it to switch from my current cat food to Lovebug™?

Every cat is different, but you will find the switching guide on the pack and on our website describing the best way to switch your cat’s food.

How much Lovebug™ cat food should I feed my cat?

Find full information about the purrfect serving size on the pack or on the website.

How long before my Lovebug™ cat food goes off?

Keep your Lovebug™ cat food stored in a cool and dry place, out of direct sunlight, and with the top of the bag folded over to make sure the kibble stays tasty for months. You can find the ‘Best Before Date’ printed on the pack.

How often should I feed my cat with Lovebug™ cat food?

Find out more using the handy feeding guide on the pack or on the website.

Can I alternate freely between feeding my cat Lovebug™ cat food and meat-based cat food?

Yes, it is possible to alternate between Lovebug™ and other nutritionally complete cat food if you wish.

Does my cat need wet food as well as dry?

Lovebug™ cat food is a complete and balanced food for cats. That means it provides all the nutrients your feline friend needs, in just the right amounts and ratios. There's no need to feed your cat any other food at all - either wet or dry! There's actually no requirement for cats to eat wet food, because complete and balanced nutrition can be provided in either form. It just depends what your cat prefers. Remember to always put out water next to your pet’s food (wet or dry) so they’ve got enough to drink.

Do I need to give my cat any other food besides Lovebug™ cat food?

No, Lovebug™ cat food is nutritionally complete and balanced, created by experts specially for cats. That means it provides all the nutrients a cat needs, in the correct amounts and ratios. So there's no need to feed it any other food at all if you don't want to.

Good for cats

Is insect-based cat food vegetarian? Is it vegan?

Insects are part of the animal kingdom! Which means that insect-based cat food does not meet the definition of a vegetarian or vegan diet.

Is it suitable for cats with conditions, for example weight or food sensitivity?

Lovebug™ cat food may be suitable for cats who have shown sensitivities to traditional protein sources such as chicken or beef. If you have concerns over food sensitivities or other conditions, please consult your veterinarian.

Is it ethically wrong to take away a cat’s natural choice to eat meat?

Cats need animal protein to survive. Lovebug cat food simply provides a different kind of animal protein – insect protein – which can fulfil a cat’s nutritional needs.

What type of cat is this for?

Lovebug™ cat food is suitable for any adult cat (aged one year old and upwards). 

Are there any cats that should not eat Lovebug™ cat food e.g. those with any existing health conditions?

If you're concerned about feeding Lovebug™ cat food to your cat, please talk to your cat's vet.

What age cats is Lovebug™ cat food suitable for?

Adult cats. Cats are generally considered to be an adult when reaching one year old.  

Is Lovebug™ cat food safe for my kittens?

Lovebug™ cat food was developed to meet the nutritional requirements of adult cats, and is therefore not recommended for kittens. 

Is Lovebug™ cat food safe for other pets?

Lovebug™ cat food was developed for, well, cats! It is therefore not recommended as food for other pets.

Can your food help if I have a fat cat?

Lovebug™ cat food was developed to deliver all of the nutritional requirements and energy an adult cat requires (when fed according to the feeding guidelines on pack or on the website). If you have concerns about your cat’s weight, have a chat with your vet for tailored nutritional advice.

Can Lovebug™ cat food help keep my cat's teeth healthy?

Yes – Lovebug™ cat food contains active ingredients that, in combination with the kibble's texture, help to keep teeth healthy.

Do you make kitten food?

Not at the moment! Lovebug™ cat food was developed to meet the nutritional requirements of adult cats. 

How should feeding routines change during a cat pregnancy?

Please consult your cat’s veterinarian directly. 

Cats are obligate carnivores – they need to eat meat to survive. Can an insect-based cat food really be safe and healthy for them?

Lovebug™ cat food simply offers a different kind of animal protein – from black soldier fly larvae – that can fulfil all of a cat’s nutritional needs. The United Nations Food and Agriculture Programme states that insects are a high-quality protein source, rich in fibre and micronutrients similar to meat and fish.

How do you know that insects give cats everything they need nutritionally?

Insects aren't enough on their own. That's why there are other ingredients in Lovebug™ cat food. So whichever nutrients your cat can’t get from insects, they’ll get from another tasty ingredient. 

What nutrients are missing compared to meat-based food, and how does Lovebug™ cat food make up for them? How does the nutritional value of Lovebug™ compare with meat-based cat food?

Lovebug™ cat food has been developed in line with FEDIAF Nutritional Guidelines to provide complete nutrition. The insects used don't contribute the required levels of some nutrients, such as taurine. These nutrients are therefore added to the kibble, to make sure your furry friend gets everything it needs. 

What are the health benefits for cats consuming insects?

The insects used in Lovebug™ cat food (black soldier fly larvae) are a great source of protein, essential fatty acids, amino acids and minerals (such as calcium).

Is cats’ consumption of insects recommended by vets?

The British Veterinary Association recognises the need for sustainable animal feed, and that insects could have a role in meeting it. https://www.bva.co.uk/news-and-blog/blog-article/grubs-up-can-uk-pet-lovers-get-to-grips-with-insects-in-pet-food/

What testing has Lovebug™ cat food undergone?

Countless assessments during the development process have ensured that it’s both tasty and safe.

Can insects not carry diseases or pathogens that can be passed on to my cat?

The type of insects used, and the process that the insects and the pet food are passed through, are all designed to produce a safe and nutritious feed for your cat. Please also refer to the question and answer of ‘how are the insects treated’. 

Happy cat

Do cats like this product? How do you know?

Mars has made numerous modifications to the recipe, and then checked with cats (and their owners) to make sure this is the tastiest recipe yet. 

Do cats like to eat insects?

The feedback from cats during the development of Lovebug™ cat food would suggest they do, yes!
The UN Food and Agriculture and says that insects are a high-quality protein source, rich in fibre and micronutrients such as copper, iron, magnesium and zinc, which is comparable with meat and fish.


How are the insects treated?

Lovebug™ cat food sources its insects from Protix, who take great care and responsibility when it comes to animal welfare. This starts from the breeding stage all the way through to the final stage of processing. Protix is committed to the following principles of animal welfare:

- Freedom from hunger and thirst

- Freedom from discomfort

- Freedom from pain, injury or disease

- Freedom to express normal behaviour

- Freedom from fear and distress

Does Lovebug contain palm oil?

No, Lovebug™ cat food does not contain any palm oil. 

What does Lovebug™ cat food look like?

Lovebug™ cat food is a dry kibble, that looks like any other kibble! It's about 6mm in diameter and has been specially formulated for your feline friend’s enjoyment.

What is the difference between Lovebug™ cat food and traditional meat cat food?

Lovebug™ cat food contains all of the taste and nutritional goodness of a traditional meat-based cat food, without the traditional meat. Instead, it uses insect protein as its primary source of protein and amino acids.

What does Lovebug™ cat food smell like?

Lovebug™ cat food smells pretty much like most other cat foods!  

What type of insects is Lovebug™ cat food made from?

Lovebug™ cat food is made using black soldier fly larvae. These insects can be reared on a wide range of food industry by-products (that would otherwise go to waste), making them a circular and sustainable source of protein. Black soldier fly proteins have just the right proportion of amino acids, fatty acids and minerals, which are essential for pet nutrition.

What ingredients are used to make Lovebug™ cat food?

The main ingredient is black soldier fly larvae insect meal, which is also the main source of protein and several other essential nutrients such as amino acids. Lovebug™ cat food also contains maize and wheat, which provide carbohydrates and fibre. The full list of ingredients can be found on the back of the pack.

Core ingredients are: Insects (30%); Maize (19%); Wheat (19%); Soy protein (4.5%); Beet pulp fiber (1.5%). You can also refer to our product page or the answer of the question ‘What are the full ingredients and nutritional values for Lovebug™?’

What are the full ingredients and nutritional values for Lovebug™?

Ingredients: Dried insect meal (30%), maize, wheat, dried cereal protein, vegetable oil, minerals, soy protein, flavour from vegetable sources, cellulose, rice, dried beet pulp, yeast. 

Analytical Constituents: Protein: 28.9%, Fat content: 12.1%, Inorganic matter: 8.23%, Crude fibre: 5.6%

Additives (per kg): Antioxidants / Nutritional additives: Vitamin A 11453 IU, Vitamin D3 1263.1 IU, Copper (Copper(II) Sulphate Pentahydrate) 4.3 mg, Iodine (Potassium Iodide) 1.1 mg, Iron (Iron(II) Sulphate, Monohydrate) 28.9 mg, Manganese (Manganous Sulphate, Monohydrate) 30.3 mg, Taurine 18.2 mg, Selenium (Sodium Selenite) 0.2 mg, Zinc (Zinc Sulphate, Monohydrate) 36.8 mg.

Does Lovebug™ cat food contain dairy/ lactose?

Nope, no dairy. Most cats are lactose-intolerant, so consuming dairy products that aren’t specially formulated with reduced lactose can sometimes lead to an upset stomach.

Is Lovebug™ cat food gluten free? Is gluten bad for my cat?

Lovebug™ cat food is not gluten free – but gluten allergies and intolerances in cats are extremely rare. If you feel your cat has sensitivities to gluten, talk to your vet. 

Does this product contain grain? Is grain bad for my cat?

It does – Lovebug™ cat food contains wheat, maize and rice. There's no evidence that grain is harmful to cats.

Is this cat food complete cat food? And what does complete cat food actually mean?

Yes, Lovebug™ cat food is complete cat food. That means it provides all the nutrients your cat needs to be its bounciest, fluffiest self!

Are there any side effects of the ingredients? And what are the potential issues or health concerns that could arise from a reaction?

Moving on to a new diet too quickly can sometimes cause tummy troubles for your cat. Switch to Lovebug™ cat food gradually, following the transition guide on the pack.

Where do your insects come from?

The insects come from Protix, which is a feed manufacturing company based in The Netherlands. 

Does Lovebug™ cat food contain soy?

Yes, soy is used as a healthy, plant-derived source of protein.

Does Lovebug™ cat food contain artificial colours, flavours or preservatives?

Lovebug™ cat food contains no artificial colours. Preservatives are added to ensure the kibble stays fresh and tasty until your cat has enjoyed the whole bag.

How does Lovebug™ cat food differ from other pet foods?

Lovebug™ cat food is the first 100% insect-based cat food available in the UK. 

How does Lovebug™ cat food differ from other insect-based pet foods?

Lovebug™ cat food the first ‘insect only’ cat food in the UK. It contains no other animal products and is nutritionally complete. Not even the coating of the kibble contains animal fats. This was no small feat! Mars Petcare pushed boundaries to ensure it was completely free of traditional meat sources while also being nutritionally complete and balanced, and, of course, delicious for cats. Lovebug™ cat food contains arachidonic acid, which is an essential nutrient for cats. Typically, this would come from animal sources, but, thanks to Mars Petcare’s innovation, Lovebug™ cat food contains arachidonic acid derived from fungi.


How can I dispose of Lovebug™ cat food?

You can safely put any leftover Lovebug™ cat food in your general waste, or your home composting if you have one. Don’t forget the empty packaging should go into the paper recycling! 

What do I do with the packaging? Is it recyclable?

The full sized Lovebug™ packaging (1kg bag) is 100% recyclable and made from paper, which can be put into your paper recycling bin (or other local paper recycling service). Make sure the bag is empty before recycling!

The sample pack comes in a recyclable box and a compostable inner bag. The box is 100% recyclable so you can put it in your paper recycling bin (or other local paper/cardboard recycling service). The inner bag is compostable at home and in your council food waste bin.

How will Lovebug cat food be packed when I order it?

It will be delivered in a plastic-free, 100% recyclable FSC (Forest Stewardship Council) parcel and sometimes with paper lining. 

You claim that Lovebug™ cat food reduces waste. What is this based on?

The factory sends no waste to landfill, and the bugs used reduce food waste because they're fed on 100% surplus veggies and plants.

You claim that Lovebug™ cat food uses less land than beef. What is this based on?

The estimate of land savings of insect protein meal compared to protein meal from beef is calculated on the basis of Life Cycle Assessment (LCA) data derived from the World Food Lifecycle database, for beef raised in the UK, compared with LCA data on the production of insect meal, as published under Smetana 2019. LCAs factor in all stages of the production life cycle – from growing the feed crops, to farming the animal, to processing the materials for use in petfood.  

Where is the cat food manufactured?

Lovebug™ cat food is manufactured in a state-of-the-art facility in Germany. 

Do you source from regenerative agriculture in your supply chain?

Yes, Lovebug™ cat food’s packaging is sourced using material from regenerated forests – see the FSC (Forest Stewardship Council) logo on pack

Why is Lovebug™ cat food better for the planet?

Lovebug™ cat food can make a real difference to the environment. Per kilo of protein, farming bugs takes up 80% less land than beef, meaning that land use is reduced. These bugs are also fed on 100% surplus veggies and plants, which reduces food waste. And they're sourced from a farm powered by 100% renewable electricity. Plus, of course, the kibble comes in fully recyclable and plastic-free packaging!

If you really want to save the planet, why don’t you make vegetarian cat food?

Cats are ‘obligate carnivores’, which means they need protein from meat to survive! 

Insects are an important part of our ecosystems so how is it beneficial to our planet to feed them to our cats?

Lovebug™ cat food uses insects from efficient and contained farms that are totally separate from outdoor wild ecosystems.

Your Order


Are you planning to make Lovebug™ cat food available to buy in shops?

Not just yet. For now, it’s only available to buy on this website. 

Do you deliver to my area?

Lovebug™ cat food can be delivered anywhere in the UK. Hooray! Some areas in the UK are harder to reach*. In these locations, if you order more than three 1kg products at once there will be an added £10 charge. More information is available on the Shipping and Returns page.

*(certain parts of the Scottish Highlands and UK offshore territories including Northern Ireland, the Isle of Wight, Channel Islands, Isle of Man, Isles of Scilly and Scottish Islands)

When will my Lovebug™ cat food order arrive?

For individual purchases, there are two shipping options available: standard 3-5 day delivery or next day delivery (tracked). Subscription orders will be sent on a standard 3-5 day shipping rate. You'll receive an email confirmation once your order is complete. If you have not received your order within the expected timeframe, please contact hello@lovebugpetfood.com.

More information is available on the Shipping and Returns page.

Can I choose a specific time or day for my delivery?

This currently isn't available. But if you need your Lovebug™ cat food super fast, you can choose next day delivery – orders placed before 2pm will arrive the next day. See the Shipping & Returns page for more information.

What happens if I'm not in when my order arrives?

If you're not home when your order arrives, Royal Mail, Hermes or DPD will leave a calling card, or you'll receive an email directly from the courier to re-arrange a tracked delivery via their own website.

What should I do if my order hasn't been delivered yet?

Sorry if your order is late! Email hello@lovebugpetfood.com so the team can sort it out for you.

Do you offer contact-free delivery?

Lovebug™ cat food is delivered by Royal Mail, Hermes or DPD, who follow social distancing measures and current UK Government guidelines.

Cost of delivery

Standard delivery (3-5 working day)

- Orders under £29: £3.95

- Orders over £29: Free*

Special delivery

- Next day tracked (if ordered before 2pm): £7.99

More information is available on the Shipping and Returns page.

*Free delivery when spending over £29 excludes harder to reach places, as we get charged an extra £10 for large orders (which is three or more 1kg bags of Lovebug™ cat food). 


How do I place an order?

To place an order, visit the product page where you can order 1kg packs or a sample pack, or set up a subscription.

How do I know that my order has been submitted?

Once your order has been placed you will see an ‘Order Confirmation’ screen and also receive a confirmation email. If you don’t receive this email, please check your junk folder just in case it’s ended up there. If it still hasn’t arrived, get in touch at hello@lovebugpetfood.com and the team will make sure your Lovebug™ cat food is winging its way to you! 

I haven't received an order confirmation.

If you haven't received an order confirmation email within a few hours, check your junk folder, and email hello@lovebugpetfood.com if it's nowhere to be found!

How can I track my order?

Standard deliveries only include confirmation of delivery, so if it's been more than 5 working days since you placed your order, send us an email at hello@lovebugpetfood.com and the team will get to the bottom of it. If you've ordered with tracked delivery, you'll be sent email updates on the progress of your package and you’ll be able to track it using the links we send you.

My order hasn't arrived.

If you've received a notification from DPD, Hermes or Royal Mail, please contact them directly. If you haven’t received a notification from either, please contact hello@lovebugpetfood.com and include your tracking/order number.

Can I amend or cancel my order?

Once you’ve placed your order it cannot be changed or cancelled. Please review your order before purchase to make sure that you’ve selected the items you want. 

I received a faulty/damaged product.

If you have, we’re so sorry! And please do get in touch with us as soon as possible at hello@lovebugpetfood.com and the team can help sort things out for you.

I received an incorrect item

If you've received an incorrect item, please contact hello@lovebugpetfood.com so that the team can find out what went wrong.

I'm missing an item from my order.

If you're missing an item from your order, please contact hello@lovebugpetfood.com so that the team can try and sort this out for you.


Which payment methods are accepted?

A range of payment methods are accepted:

- Mastercard

- Visa

- American Express

- Maestro

- Google Pay

- Apple Pay

- Paypal

How do I know that my payment has been processed?

As soon as your payment has been processed, you'll see an ‘Order Confirmation’ screen to show that your order has been successful. You'll also receive an ‘Order Confirmation’ email. If you don’t receive this email, please check your junk folder just in case it’s ended up there. If you can't locate your confirmation email, get in touch at hello@lovebugpetfood.com and the team will help sort this out for you. 

How do I update my payment details?

You can easily do this from your account area. Click here to log in.

How do I add a discount code?

You can add a discount code at checkout.

Product & stock

Why can't I buy different sized packs of Lovebug™ cat food?

Lovebug™ cat food is still very new, so (at the moment!) it is only available in 1kg size or as a sample.

What if Lovebug™ cat food is out of stock?

If the UK's cats have polished off all the kibble, get in touch at hello@lovebugpetfood.com for an update on when it will be back in stock.


What if I'm not happy with the product?

If, for whatever reason, you or your cat are unhappy with the product, please contact hello@lovebugpetfood.com for help. 

How do I return an item?

If you've already opened your Lovebug™ cat food, it can't be returned. Instead, please put any uneaten kibble into your local council food waste bin or home composting, and put the bag into your paper recycling bin. If you haven’t opened the bag, head to the Shipping & Returns page for detailed information on how to return it.

Can I exchange the item?

Lovebug™ cat food is still very new, so there's only one flavour! Feel free to get in touch if you (or your cat!) have any questions or tasty suggestions. 

What happens if I want to return the item after 14 days?

Returns can't be accepted after 14 days. If you have a problem with your product, please contact hello@lovebugpetfood.com.

What happens to my refund if my card is no longer in use?

A refund can only be sent to the original payment method. If you no longer have access to that payment method, please contact the bank or agency for the original payment method to claim the funds after the refund is sent.


What is the Lovebug™ cat food subscription service?

The subscription service is an easy way to make sure your cat never runs out of kibble. Simply choose how often you'd like to receive Lovebug™ cat food – and enjoy a saving of 5% off and FREE delivery!

What is the Lovebug™ cat food subscription service?

The subscription service is an easy way to make sure your cat never runs out of kibble. Simply choose how often you'd like to receive Lovebug™ cat food – and enjoy a saving of 5% off and FREE delivery!

How do I subscribe?

On the product page you will see an option called ‘Subscribe and Save’, where you can choose how often you would like to receive your deliveries.

How do I make changes or cancel/pause my subscription?

The subscription service is super simple to manage. You can change your next order date, skip an order, change your selected frequency, or cancel by visiting the subscription section of your account. Please allow up to 24 hours for any changes or cancellations to be processed.

What frequency can I schedule my subscription for?

Anywhere between 2 to 9 weeks!

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