The Cat Food That Loves The Planet

It’s insect-based, nutritionally complete, and cats love it.

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Yep, it's all you need to feed your cat - and help the planet at the same time.

  • Nutritionally Complete

    An adult cat could happily live off Lovebug™ cat food – it’s got everything a cat needs.
  • Made By Experts

    It's been developed by leading pet nutritionists.
  • Loved By Cats

    It helps keep teeth and gums healthy, it’s delicious to eat and easy to digest.
  • Easy On The Planet

    Farming bugs uses 80% less land than beef.

Meet Our Vet!

Lovebug has a resident vet - Rory Cowlam, better known as Rory the Vet. You might have seen him on telly or Insta, supporting animal charities and dishing out planet-friendly petcare wisdom. As a full-time veterinary surgeon, Rory knows what cats need to thrive.

More About Rory