The Power Of Lovebug™ Cat Food

Welcome to cat food that helps you love your cat, and your the same time. Whether that's something you'd never thought about, or something you've been waiting years for - here's how it all works.

It’s Nutritionally Complete

First things first. Lovebug™ cat food is nutritionally complete and balanced, and developed by pet nutritionists. Adult cats can happily live off it.

In Recyclable Packaging

And it’s easy on the planet. It comes in plastic-free, 100% recyclable packaging, of course. But it’s what’s inside that really counts…​

Made With Insect Protein 

Yep, insects! A great source of amino acids and micronutrients. And the kibble has all the added taurine a cat needs!

Uses Less Land Than Beef

Thing about bugs is that they don’t take up much space. Farming them uses 80% less land than beef.

Cats Love It

The crunchy kibble helps keep teeth and gums healthy, is easy to digest, and cats gobble it up!

Fights Food Waste

These lucky bugs are fed on a diet of surplus plants and veggies. Which means Lovebug™ cat food fights food waste before it even reaches your cat’s bowl!

Contains No Nasties

No added dairy, no artificial colours, no nonsense.

And Is Renewably-Powered​!​

Lovebug™ cat food uses bugs grown on a farm powered by 100% renewable electricity. It’s love, from farm to feline.​